Hi! Welcome to my blog.

I’m Judith — the inventor, owner and operator of SMARTePLANS – the premier online system for marketing luxury homes featuring our patented pictographic floor plan pictorials. There’s a lot that goes into marketing a high end multi-million dollar luxury property …… so come along with me and peek over my shoulder as we work.

Sellers — When Your Agent Suggests You Paint — Paint! (See Photos)

20 November, 2015 by Judith at Features and Finishes, Home Sellers, Luxury Properties, Peeking Inside Properties

Let’s do the math on this $2.7 million dollar home that may not have gotten the highest sale value … because of Paint? Staging? Hmmm let’s take a look. This was a GORGEOUS listing on a corner lot in a highly desirable neighborhood .. immaculately maintained with large rooms, rear courtyard with pool, spa and [...]

Cool New Appliances in this Luxury Home

31 October, 2015 by Judith at Features and Finishes, Luxury Properties, Peeking Inside Properties

Have you seen the 4-bottle wine dispenser designed for home use? or the Miele® Speed Oven? One of the things I really enjoy about working on new construction listings in the luxury market is seeing the "cool stuff" the builders put into their homes. Since these items are above my personal price-point, it's unlikely I'd [...]

7 Room Lady’s Closet in Luxury Home

29 October, 2015 by Judith at Features and Finishes, Luxury Properties, Peeking Inside Properties

This is one BIG Closet! 7 Rooms, not counting the Mirrored Dressing Room with Make-up Station and Shampoo Basin, the Exercise Room or the Sauna. This lady's large walk-in closet is in a home in River Oaks going onto the market in the $15M range. Believe it or not, this is not the largest [...]

SOLD ? – Part III Marketing Lux House Before It’s Built

26 October, 2015 by Judith at Agents / Brokers, Luxury Properties, Builders, Thinking Out Loud, New Construction

SOLD? - Part III Marketing Luxury Home As Its Being Built. Is it sold? - It's pending -- so fingers are crossed for a seamless closing for this $2M+ home that is easily 6-8 months away from being completed. Once again, SMARTePLAN's with their interactive floor plan method of marketing helped sell this home [...]

One River Oaks House & 10 Sherle Wagner Bathrooms

15 October, 2015 by Judith at Features and Finishes, Property Listings, Luxury Properties, Peeking Inside Properties, Thinking Out Loud

Sherle Wagner's luxury bathrooms featuring hand-painted sinks with gold accents, gold-plated fixtures and semi-precious stones is legendary. Let's take a peek inside a home going onto the market in River Oaks with 10 baths/half-baths decorated with unmistakable Sherle Wagner basins and fixtures. One of his signature sinks is the over-the-edge porcelain sink hand painted in [...]

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Hi! Welcome to my blog.

CONTACT US SMARTePLANS Houston – (281) 419-4025, Monday – Saturday 8:00AM – 5:00PM