Listing a property on MLS has several powerful advantages .. but its not for every one.
In fact, if you ask them…. few luxury home sellers actually WANT to be on MLS, particularly if they cherish their privacy, hold public office, play on a national sports team, or happen to be an entertainer, news maker or celebrity —- or related to one.
They also do not particularly want people escorted around inside their residence and definitely don’t want gawkers perched outside their gates —- but they figure they really don’t have a choice, if they want to sell their property. Sellers may not have had a choice in the past, but they do now.
If you have a SMARTePLAN®, YOU DON’T HAVE TO BE ON MLS. There is a significant pool of sellers seeking private, secure, targeted and confidential marketing of their high end luxury properties.
If you serve this clientele, SMARTePLANS can be a powerful tool for you and your clients. SMARTePLANS marketing materials are under YOUR control … YOU select how the materials are distributed and used and there is a wide range of variations of how this can be done. Clearly … this is a significant and differentiated marketing advantage for the discriminating Agent.