FAQ Contact Us
  • Home
  • Technology
    • What is SMARTePLANS?
    • SMARTePLANS Marketing System
    • What Makes SMARTePLANS Unique?
    • Benefits To Listing / Buyer’s Agents & Their Clients
      • Benefits To Builders
      • Benefits To Brokers
      • Benefits To Investors
    • Who Pays?
    • Types of SMARTePLANS
    • SMARTePLANS Timelines
    • SMARTePLANS InSIGHT: Judith’s Blog
  • Tools
    • Uploads Onto MLS
    • International Language Floor Plans
    • The Illustrated Property Guide
    • Furniture Moving
      • Try It! Arrange Furniture
    • Linked Amenities Text
    • Indexed to Google®
    • The RoughOut
    • Rapid Turn-Around
    • Nested Floor Plans
    • Magnification
    • Don’t Have to Be on MLS
    • Exports Into Alternate Formats
  • Pricing
    • Pricing
    • Discounts for Agents
    • Notes to Home Sellers
    • Discounts for Brokers
  • Information For
    • Real Estate Agents
      • Differentiation in the Marketplace
      • Enhanced Marketing Value
      • Awesome Listing Tool
      • Full Commission / Service
      • Provide a Map to the Sale
      • Sell the Space, Not the Decorating
      • Compare to Virtual Tour / Video
      • Compare to A Floor Plan
      • Compare to 3D Floor Plans
      • Compare to Open House
    • Home Sellers
      • How the MLS Works
      • Interview Several Agents
      • Use the Builder’s Plan?
      • You & Your Agent
      • Expect Full Service
      • Provide a Map to the Sale
      • Compare to Virtual Tour
      • Compare to Floor Plan
      • Home Sellers – Compare to 3D Floor Plans
      • Compare to Open House
    • Builders
      • Your Own Branded SMARTePLANS
      • Builders FAQ’s
    • Brokers Information
      • The Broker Centric Business Model
      • Applying the Broker Centric Business Model
      • Broker’s FAQ’s
    • Investors
      • Investor’s FAQ’s
  • Professionals
    • Photographers
    • Professional Service Providers
    • Documents Library
  • Contact Us
  • VIEW SMARTePLANS
    • SMARTePLANS On MLS
    • Sample SMARTePLANS
    • Agents Who Use SMARTePLANS
    • You Pay an Agent 6% … For What? Do You Actually Know?
    • SMARTePLANS Works for Me
    • SMARTePLANS InSIGHT: Judith’s Blog

Smart e Plans

THE MARKETING SYSTEM FOR LUXURY PROPERTY

  • Home
  • Technology
    • What is SMARTePLANS?
    • SMARTePLANS Marketing System
    • What Makes SMARTePLANS Unique?
    • Benefits To Listing / Buyer’s Agents & Their Clients
      • Benefits To Builders
      • Benefits To Brokers
      • Benefits To Investors
    • Who Pays?
    • Types of SMARTePLANS
    • SMARTePLANS Timelines
    • SMARTePLANS InSIGHT: Judith’s Blog
  • Tools
    • Uploads Onto MLS
    • International Language Floor Plans
    • The Illustrated Property Guide
    • Furniture Moving
      • Try It! Arrange Furniture
    • Linked Amenities Text
    • Indexed to Google®
    • The RoughOut
    • Rapid Turn-Around
    • Nested Floor Plans
    • Magnification
    • Don’t Have to Be on MLS
    • Exports Into Alternate Formats
  • Pricing
    • Pricing
    • Discounts for Agents
    • Notes to Home Sellers
    • Discounts for Brokers
  • Information For
    • Real Estate Agents
      • Differentiation in the Marketplace
      • Enhanced Marketing Value
      • Awesome Listing Tool
      • Full Commission / Service
      • Provide a Map to the Sale
      • Sell the Space, Not the Decorating
      • Compare to Virtual Tour / Video
      • Compare to A Floor Plan
      • Compare to 3D Floor Plans
      • Compare to Open House
    • Home Sellers
      • How the MLS Works
      • Interview Several Agents
      • Use the Builder’s Plan?
      • You & Your Agent
      • Expect Full Service
      • Provide a Map to the Sale
      • Compare to Virtual Tour
      • Compare to Floor Plan
      • Home Sellers – Compare to 3D Floor Plans
      • Compare to Open House
    • Builders
      • Your Own Branded SMARTePLANS
      • Builders FAQ’s
    • Brokers Information
      • The Broker Centric Business Model
      • Applying the Broker Centric Business Model
      • Broker’s FAQ’s
    • Investors
      • Investor’s FAQ’s
  • Professionals
    • Photographers
    • Professional Service Providers
    • Documents Library
  • Contact Us
  • VIEW SMARTePLANS
    • SMARTePLANS On MLS
    • Sample SMARTePLANS
    • Agents Who Use SMARTePLANS
    • You Pay an Agent 6% … For What? Do You Actually Know?
    • SMARTePLANS Works for Me
    • SMARTePLANS InSIGHT: Judith’s Blog
Home page Technology Who Pays?

Who Pays?

Who Pays —- and How Much Does It Cost?

Generally speaking, the real estate agent listing the house pays for the SMARTePLAN®. Why?

Senior couple meeting with agent

A Home Seller pays a Listing Agent a  commission based on the services they are providing and their professional skill set which includes: positioning the property properly, pricing it effectively, and promoting it in the market-place.

As the Seller, you can pay an Agent a 6% commission and have these materials included in that rate, or end up paying the same 6% and not have these materials working for you — your call. It depends on your choice of agent and how that agent allocates their marketing budget.  Not all agents spend the same on marketing, so this is an area you need to discuss with your agent to be sure you are both in agreement on how much is spent on marketing, and “how” it is spent.  [Link to Agents Who Use SMARTePLANS]

So generally speaking …. since a SMARTePLAN is a marketing tool, the whole fee usually resides with the listing agent who is already being paid a commission to market and sell the property.

Although not always….. as you’ve likely heard before … everything is negotiable.  I have had the Listing Agent and Seller split the fee, and I also had one newly minted Agent (who couldn’t afford the fee) ask the home seller to pay the fee up front, with the agreement that the full amount would be reimbursed at closing (the house sold in 61 days). And I also have Brokers who pay the fee for their agents. So I can say in the majority of cases the listing agent pays for the cost, but I have seen a few fluctuations. Home Sellers can find additional information at [Link to Pricing Notes for Home Sellers]

Occasionally, a Home Seller elects to pay if they foresee a need to have use of the materials beyond the transaction with the current agent (or foresee utilizing more than one agent).

How Much Does This Cost?

Pricing is based on the square footage of the property and is 20 cents per square foot. A 3000 square foot home would cost $600 (plus tax). [EXAMPLE: Take the total sq ft and multiply it times the cents per sqft: 3000 x .20 = $600]

Each job is calculated based on the square footage of the property per a certifying authority (i.e. County Appraisal District, Builder, etc). There are options that can be added to the basic SMARTePLAN and this additional information is found in PRICING [Link to Pricing]

SMARTePLANS: Innovative & Cost-Effective Marketing
For Your Property Listings

  • What is SMARTePLANS?
  • SMARTePLANS Marketing System
  • What Makes SMARTePLANS Unique?
  • Benefits To Listing / Buyer’s Agents & Their Clients
    • Benefits To Builders
    • Benefits To Brokers
    • Benefits To Investors
  • Who Pays?
  • Types of SMARTePLANS
  • SMARTePLANS Timelines
  • SMARTePLANS InSIGHT: Judith’s Blog
  • SMARTePLANS On MLS
  • Agents Who Use SMARTePLANS
  • SMARTePLANS Works for Me
  • Types of SMARTePLANS
  • InSide SMARTePLANS: Judith’s Blog

CONTACT US SMARTePLANS Houston – (281) 419-4025, Monday – Saturday 8:00AM – 5:00PM

© Copyright SMARTePLANS® All Rights Reserved, United States Patent(s) 7,733,351B1 | 8,010,906B1
  • Terms & Conditions
  • Privacy Policy
  • Trademarks & Patents

Site developed by Web Design Houston.

Return to top of page