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THE MARKETING SYSTEM FOR LUXURY PROPERTY

  • Home
  • Technology
    • What is SMARTePLANS?
    • SMARTePLANS Marketing System
    • What Makes SMARTePLANS Unique?
    • Benefits To Listing / Buyer’s Agents & Their Clients
      • Benefits To Builders
      • Benefits To Brokers
      • Benefits To Investors
    • Who Pays?
    • Types of SMARTePLANS
    • SMARTePLANS Timelines
    • SMARTePLANS InSIGHT: Judith’s Blog
  • Tools
    • Uploads Onto MLS
    • International Language Floor Plans
    • The Illustrated Property Guide
    • Furniture Moving
      • Try It! Arrange Furniture
    • Linked Amenities Text
    • Indexed to Google®
    • The RoughOut
    • Rapid Turn-Around
    • Nested Floor Plans
    • Magnification
    • Don’t Have to Be on MLS
    • Exports Into Alternate Formats
  • Pricing
    • Pricing
    • Discounts for Agents
    • Notes to Home Sellers
    • Discounts for Brokers
  • Information For
    • Real Estate Agents
      • Differentiation in the Marketplace
      • Enhanced Marketing Value
      • Awesome Listing Tool
      • Full Commission / Service
      • Provide a Map to the Sale
      • Sell the Space, Not the Decorating
      • Compare to Virtual Tour / Video
      • Compare to A Floor Plan
      • Compare to 3D Floor Plans
      • Compare to Open House
    • Home Sellers
      • How the MLS Works
      • Interview Several Agents
      • Use the Builder’s Plan?
      • You & Your Agent
      • Expect Full Service
      • Provide a Map to the Sale
      • Compare to Virtual Tour
      • Compare to Floor Plan
      • Home Sellers – Compare to 3D Floor Plans
      • Compare to Open House
    • Builders
      • Your Own Branded SMARTePLANS
      • Builders FAQ’s
    • Brokers Information
      • The Broker Centric Business Model
      • Applying the Broker Centric Business Model
      • Broker’s FAQ’s
    • Investors
      • Investor’s FAQ’s
  • Professionals
    • Photographers
    • Professional Service Providers
    • Documents Library
  • Contact Us
  • VIEW SMARTePLANS
    • SMARTePLANS On MLS
    • Sample SMARTePLANS
    • Agents Who Use SMARTePLANS
    • You Pay an Agent 6% … For What? Do You Actually Know?
    • SMARTePLANS Works for Me
    • SMARTePLANS InSIGHT: Judith’s Blog
Home page Tools Linked Amenities Text

Linked Amenities Text

Detailed text descriptions of the features and finishes in each room (i.e. cove ceiling with ornamental plasterwork), as well as those of the overall property (i.e. pool deck comfortably seats 10 rounds of 10 for plated dinners) are carefully catalogued and linked to the drawing.

We find that linking a descriptive text to the drawing is a powerful advantage for several reasons:

Kitchen3

  • First of all, it allows us the opportunity to describe in great detail the features and finishes in each room. We could say “staircase”…but “staircase with hardwood treads, wood-spindled balustrade, curled hardwood banister and recessed tread lighting” paints a picture for you …you can “see” it in your mind’s eye.
  • Also, the drawing and text are designed to work together; we can get upwards of 90% of the features described in the text also depicted in the drawing either as a pictographic symbol or text annotation (or both)
  • The reason we do this is that people basically absorb information in one of two ways … some people are “picture people” and their brains prefer to process images, and then there are “text people” … and their brains prefer processing text. Curiously enough, it is not uncommon for people with two different preferences of processing information …. to be married to each other. By integrating the two methods into a seamless system, SMARTePLANS equally appeals to both persons and rapidly conveys information to each in their own preferred format.
  • The text descriptions also gives us the opportunity to convey to the reader information that we cannot show in the drawing, but is important information for the property … like a SEER rating, or LEEDs rating or any number of things.
  • We also write our text descriptions so they can be used to tour the home. We start at the front door and literally take-you-by-the-hand and lead you through the property one room at a time. Prospective buyers print-out the Amenities Text and then using it as a guide-book … they tour the property “in order”, enlarging the screen as they go along studying the drawing and the photographs and absorbing every detail. They scribble notes in the margins and usually show up to view the home clutching their notes ….. and going room to room.

SMARTEPLANS: NOBODY CAN SHOW
A PROPERTY LIKE WE DO

  • Uploads Onto MLS
  • International Language Floor Plans
  • The Illustrated Property Guide
  • Furniture Moving
    • Try It! Arrange Furniture
  • Linked Amenities Text
  • Indexed to Google®
  • The RoughOut
  • Rapid Turn-Around
  • Nested Floor Plans
  • Magnification
  • Exports Into Alternate Formats
  • SMARTePLANS On MLS
  • Agents Who Use SMARTePLANS
  • SMARTePLANS Works for Me
  • Types of SMARTePLANS
  • InSide SMARTePLANS: Judith’s Blog

CONTACT US SMARTePLANS Houston – (281) 419-4025, Monday – Saturday 8:00AM – 5:00PM

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