If you’ve reviewed the Broker Centric Business Model, you are now beginning to understand how it can be applied to your current business to increase existing revenue streams and expand your market share, particularly for high end luxury homes.
Now, let’s talk just a little bit about
HOW a SMARTePLAN® license can significantly increase NEW revenue streams for you.
While the majority of the examples given for SMARTePLANs are for property sales, keep in mind that SMARTePLANS are equally effective for auctions, leases and rentals of (vacation) properties. It is unlikely these are areas where you are now active, so SMARTePLANS can introduce additional revenue streams to you, with little or no additional cost and effort past the initial licensing agreements. Consider that with trained artists in-house, you now have expanded opportunities to put them to work. Consider the VOLUME potential in each of the following areas, particularly if you are an early adapter and thus the sole supplier of this service in a geographic area.
Auctions are becoming increasingly common, but a major drawback to the current method is people need to see / inspect the property first… and believe they have to travel to the physical location in order to do that. SMARTePLANs overcomes that obstacle. With a SMARTePLAN, people can explore the property in-depth and feel they “know” the property. A SMARTePLAN can be posted online in advance with the survey, inspection report and other pertinent documents for review. The auction date is announced, a 1-2 hour preview time period onsite is given (if desired), and the auction begins.
Below are links to two luxury properties that sold before the buyer ever saw it in person — in fact both buyers got into bidding wars to obtain their properties before they saw the properties in person. So not only does the SMARTePLAN technology overcome this obstacle, it significantly attracts people and OPENS UP THE BIDDING POOL to (previously disinterested) out-of-town buyers! [Link: Londoner Who Bought $1M Home Without Ever Seeing It In Person] and also [The House Sold in San Antonio Over List Price in 7 Days, But The Marketing Was Done in Houston]
How Big Is The Auction Market?
HUGE. Consider the amount of housing inventory currently held by financial institutions across the United States and they don’t have a clue how to move it. How much money do you think a Broker could make in their respective local area using the low-cost auction model to sell this inventory utilizing a technology that attracts out-of-town, perhaps out-of-country investor / buyers?
People who seek to lease property often wish to COMPARE properties and an online SMARTePLAN makes it easy for people to do this, as well as REMEMBER the property better than any other one they’ve seen. As a Broker, you may be hesitant to enter into the property management or leasing market. HOWEVER, it may well be a very attractive and lucrative business for you to enter into agreements to DO THE MARKETING for that marketplace. Unlike a property sale, a single SMARTePLAN provides a leased property “map” that represents many units and is online for an extended period of time … your revenue for a relatively small unit may actually be quite lucrative as it REMAINS online 24/7 for an extended period of time, representing the marketing for many individual units sharing the same layout / floor plan.
How Big Is The Leasing Market?
HUGE. Remember, you already now have trained artists on staff and new ones being trained and mentored to expand your service offering. Smarteplanning the smaller spaces of apartments and town homes is excellent training for new artists in order to build their competencies and increase the speed of their production time. You don’t start out smarteplanning a luxury home, you build your experience and speed with smaller spaces first, and in this case artists are also producing additional revenue for the broker, while they progress up that learning curve.
NEW CONSTRUCTION BY PRODUCTION HOME BUILDERS
There is ample information and examples on the site showing how a SMARTePLAN sells new construction custom homes much faster. [Link: Information to Builders]. Let’s now turn our attention to new construction … by production builders. In many ways this market segment delivers to the Broker the same benefits outlined above in leases — not that the property is being leased — but the MARKETING created by your artists will be! With a production builder a single floor plan “layout” is sold to many buyers.
How Big Is The Production Home Builder Market?
HUGE. How many builders / developers are operating in your area, especially RIGHT NOW when they are playing catch-up to deplete low inventory? How many homes are they selling a year? How much revenue comes onto your bottom line each year by obtaining a piece of those transactions? Introducing this technology to builders in your area could significantly improve your revenues, as well as dramatically expand your local brand. Even IF the builder employs an in-house sales staff (some do / some don’t), they are still not able to compete with the range and scope of the marketing you can offer with the SMARTePLAN marketing system. Sell them the marketing … and expand your own brand in the process.
VACATION / RESORT RENTALS
Vacation / resort rental properties are usually located in out-of-town areas … the seashore, the lakeshore, the mountains, the ski-slope. So in that respect they share the dilemmas posed by both auctions and leases — we have a pool of very interested buyers who really want to “see” the property before they commit to booking their holiday for 1-2 weeks or more. Unlike auctions and leases, bookings for the inventory can be fiercely competitive …particularly for specific (holiday) dates. Drawing in furniture (queen sofa bed in the living room, 2 sets of bunk beds in Bedroom # 1, etc.) viewers can immediately see how the accommodations fit their needs. The linked Amenities Text describes in detail the features on site for them (wood-planked deck, outdoor fish-cleaning sink, etc.) so they know what is THERE and one less thing they have to pack. A SMARTePLAN both differentiates their property in the fiercely competitive vacation rental market —- and also helps viewers move to the booking decision RAPIDLY.
Creating a SMARTePLAN for the owner will give him a powerful advantage each year in leasing his property as the amenities text also serves as an “inventory” of the features of the home to prospective vacationers. He would likely pay a yearly fee to use the SMARTePLAN. And who do you think he will come to when it’s time for him to sell? Who do you suppose his choice of real estate broker will be? YOU! … and the SMARTePLAN will then be used to sell the property.
How Big Is The Vacation Rental Market?
HUGE. Seasonal vacation rental properties are all up and down the East Coast, the West Coast, the Gulf Coast and the Great Lakes — just to name a few — not to mention every lake, ski-resort, and dude ranch in between. And let’s not forget all the marinas, RV areas and camp sites. Yes, I said marinas .. this technology is equally adept at portraying vessels, whether they are for sale or (repeatedly) leased for vacations. [Link: See Samples – 42′ Sailing Yacht]
INDEPENDENT LIVING COMMUNITIES
Seniors down-sizing from their singe family homes present an excellent opportunity. Brokers could offer a package of services …. a SMARTePLAN to market their home for sale with the addition of a second SMARTePLAN of their new smaller living space. Downsizing is very stressful … many decisions have to be made and often Seniors have to choose between pieces of furniture they have lovingly collected over the years. Using SMARTePLAN-IT, the furniture moving floor plan, it will be useful to place their furniture in their new home so they can see what will “fit” —- making it easier to decide upon the furniture to keep, and also the furniture to give away.
The smaller sized space of the Senior living communities is an excellent way to train new technicians and give them real-life experience in becoming rapid and proficient with their SMARTePLAN processing skills. In addition to offering a “package” to individual home-sellers, the Broker could also pursue a contract with the independent living communities in his area, which would be an attractive feature for THEM to offer to seniors comparing several communities and trying to make up their mind.
How Big Is The Independent Living Communities Market?
HUGE. There is a demographic tidal wave of aging baby-boomers who are downsizing out of their large family homes and moving into smaller, more convenient spaces whether they be townhomes, condos, high rises, or apartment communities. As mentioned, the smaller-sized spaces provides an ideal training opportunity for new SMARTePLAN technicans … allowing them to gain proficiency and increased competency with their skills.
The examples above are business opportunities currently outside the purview of most real estate “Brokers” because the traditional understanding of the brokers role is to market the property in order to facilitate a SALE. But SMARTePLANS shifts the paradigm by redefining the Brokers Role as a source for and distributor of innovative property marketing technology across a wide range of property transactions.
This considerably expands the current Broker’s business model, helps them attract and retain top talent — and builds for them an ongoing stream of new market share that will afford them some relief against those (future) time periods when the traditional housing market is slow.
SMARTePLANS are property pictorials and the marketing potential they bring to these new and expanded market areas is only surpassed by the amount of money each Broker can realize by licensing the technology and implementing it in their local area(s).
So how much money do you want to make … do you want to wheel it away in a wheelbarrow or unload it by the railway boxcar?