Brokers (Rightfully) Ask: “What is the Benefit to Me?”
The largest benefit and most powerful advantage to brokers is the opportunity to license SMARTePLANS® technology which is designed to retain, protect and even increase your market share.
The Broker Centric Business Model is available to qualified brokers and gives them several distinct marketplace advantages. The Broker Centric Business Model facilitates licensing the technology to your brokerage which can:
- Lower the price per sq ft by over half.
- Technology fee ROI in 3 months; the balance 9 months you are generating a profit.
- Delay royalty payment until the property is sold and the commission is paid (ie we share the same risk you do, if the property doesn’t sell, we don’t get paid for our labor / marketing expenses either).
- Train your own people to create pictorial property plans using our methods —giving you control over both pricing and production.
- Customization of your (own) branded floor plan product; you don’t have to use the SMARTePLAN name. You can create, advertise and increase equity in your own brand name.
- Potential exclusive license rights, sole supplier status, in selected neighborhoods / regions
More Detail and Better Information for Buyers
No one shows off a property like SMARTePLANS. Our carefully crafted custom floor plans contain the detail buyers want, and SHOW it to them in an easy-to-read pictographic manner that MAGNIFIES oncreen so they can see every teeny detail, whether they are around the corner or across the world: chair rails and wainscoting, custom built-in cabinetry, the pattern of inlaid floors, coffered ceilings, ornamental crown molding, light fixtures and chandeliers (just to name a few examples)
Budget Friendly — For the Life of the Listing
Uploaded onto MLS, data-streamed to real estate portals and aggregators, indexed to Google, our plans are hard at work for you showcasing your properties and building your brand 24 four hours a day / 7 days a week for the life of the listing. Compare that to print ads in the Sunday paper. There simply is not a better return on your marketing dollar than a SMARTePLAN.
Even MORE Budget Friendly
We offer several discount programs to your agents which allows them to accrue even MORE discounts on (pooled) volume. Additionally, you have the opportunity to opt in for broker-wide discounts that can help your agents get to discount tiers much, much faster (at no cost to you). [Link to Pricing – Note to Brokers]
Benefits After the Transaction is Ended
The Google Report favorably indexes you, your agents, your properties, your brokerage and your contact information high in Google’s search results long after the individual property transaction has completed. This is a particularly powerful advantage if you farm a region as explained in [Benefits to Agents] and [The Google Report]
SEEING Furniture Gets Their Attention; ARRANGING Furniture Makes It Their OWN
We can even insert scaled furniture to give a scaled reference to the space. So your Game Room will have a pool table and your Foyer a grand piano. People who own these items always wonder “Oh my, will it fit in the new house?” People who’ve always wanted these items can see their new house has the space: “Look honey, we can get that pool table we wanted and put it in the Game Room”. Or , we can create a separate furniture-moving floor plan allowing prospective buyers to actually arrange furniture inside your floor plan online and do “what ifs”. This is a differentiating technology, few brokers provide this marketing product to listing agents for their properties. [Link to Furniture Moving Area]
SMARTePLANS can be used ON or OFF of MLS and have a life and useful purpose beyond MLS. Our interactive and engaging product allows you to use a wide variety of distribution networks and channels for marketing. Social Media is becoming increasingly important and your SMARTePLAN is easily added to Facebook, Twitter, and LinkedIn as well as specialty real estate sites (for luxury homes, golf course homes, waterfront homes — or sites targeted at geographic locations: Hamptons, Beverly Hills, etc).