Pricing is
based on the square footage of the property and is 15 cents per square foot. A 3000 square foot home
would cost $450 (plus tax). [Take the total sqft and multiply it times the cents per sqft: 3000 x .15 = $450]
Each job is calculated based on the square footage
of the property per a certifying authority (i.e. County Appraisal District, Builder, etc).
WHO PAYS? Generally speaking, the Agent listing the house pays for the SMARTePLAN®. A Home Seller pays a Listing Agent a
commission based on the services they are providing and their professional skill set which includes: positioning the
property properly, pricing it effectively, and promoting it in the market-place. Since a SMARTePLAN is a
marketing tool, the fee usually resides with the listing agent.
Although not always..... as I have had the Listing Agent and Seller
split the fee, and I also had one newly minted Agent (who couldn't afford the fee) ask the home seller to
pay the fee up front, with the agreement that the full amount would be reimbursed at closing (the house sold in 61 days).
THE MOST BANG FOR YOUR BUCK As a homeseller, the key is to understand the level of service the listing agent will provide you
in marketing your home.... because marketing plans vary widely with each Agent.
As a homeseller
you are potentially paying 6% commission (varying between $40K - $1M+ for high end homes). Why would you pay full commission
and settle for an agent spending ineffectively on marketing materials (typically ..... broker subsidized photos
and ads) --- none of which shows the detail, and showcases YOUR $400,000+ property like a SMARTePLAN does.
PAYING FULL COMMISSION, BUT NOT GETTING TOP
LEVEL REPRESENTATION? Other HomeSellers with $400,000+ homes,
potentially paying the same 6% commission you are, are getting better marketing exposure, and a greater range of distribution
than you .... because their Listing Agent uses
eTools, like a SMARTePLAN, as part of their marketing package.
[See: "Info For HomeSellers -
How the MLS Works"]
Use
the best tool to market your home..... use a tool DESIGNED for online marketing. The National Association of Realtor's report 74% of homebuyers utilize Internet searches to locate a
home, and beginning as far back as 2005 --- more buyers found their home on the Internet than
through a Real Estate Agent.
If
your property isn't being significantly marketed online ... you are not getting the best available marketing
--- and others are. [ See "Buyers have Changed, but not Realtors"]
Ask
your Listing Agent what "new" online tools they use? If "posting it on the MLS" is their only
"eTool", there's a (substantial) hole in your marketing plan. What's going to make your property STAND
OUT from the 60,000 others also "posted" onto MLS? Ask them if they use interactive floorplans BEFORE
you sign the listing agreement, or decide to renew your current agreement.
Getting Ready to Sell Your Home?
Investigate
& Understand Your Agent's Marketing Expertise... What's Their Plan for YOUR Property?
NOT A COMPUTER PERSON?If you are not a "computer person" and just don't understand all this ---
call me. While you may not be a computer person .... Buyers are.
Analysis of this new generation of Buyers reveals they want "better" information
about properties and they want it immediately available (i.e. they don't want to -- and won't --- call a Realtor and ask questions
about a property.)
Buyers
want ALL the information online and accessible to them). If your property isn't represented
as well as others --- Buyers will pass you by, and digest and analyze the information on other properties that IS made
available to them.
I'm not a real estate agent, I'm not affiliated with any broker or franchise, and am available
to answer any question you may have. Call me and ask me questions, or just send me an email. I'm happy to help you however
I can. I'm just going to answer your question ... I'm not going to put you on a call-back list and keep calling you.
(Personally, I find it annoying when people do that to me, and I won't do it to you.)
